The Content Pros Episode 4 – Introducing The Content Buffet

April 8, 2011

Well, this podcast has been a long time coming… Not only since we last produced a podcast almost FIVE months ago, but because we actually recorded this THREE months ago. So, yeah — I’m a massive procrastinator. But I have a decent explanation justification for the delay.. Our site wasn’t ready. Plus, we’ve been really [...]

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Merchants: Please approve us quickly

April 6, 2011

Us Affiliates are a fickle bunch. Sure, many of us professional affiliates employ media planning strategies that can accommodate your schedule.  …But, most of us don’t. I know that Affiliate Mangers have a lot of responsibilities.  You must answer to the merchant (your boss), and you must help your affiliates (your channel). …but what about …

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Leveraging Your Content on Facebook (Part 2)

February 17, 2011

This is Part 2 of a multi-part series on implementing some basic ideas from The Content Buffet to create great Facebook content.

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Praise Content!

February 9, 2011

I’m always staying on top of what happening in the online marketing space and especially how content dovetails with that thriving business model. I love it when people really understand what quality content can bring to the table. So, recently when I came across a couple of posts on the benefits of content for affiliate [...]

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ShareASale Launches New Merchant Interface

February 8, 2011

ShareASale has been a major player in the affiliate marketing space for years.  They offer an impressive network of high quality affiliates, and ultra-high quality network quality.  (Recently, I admitted that ShareASale is my network of choice.) ShareASale is a leader in so many areas, that I won’t begin to list them now.  Their reputation …

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Amazing Women in Affiliate Marketing – by Tricia Meyer

January 25, 2011

Every now and then, I get really inspired by this industry.  Today was one of them. My good friend, and Amazing Affiliate Marketer, Tricia Meyer blogged about the “Amazing Women in Affiliate Marketing” earlier.  She listed a ton of my closest friends, with a quick reason she finds them amazing. Clearly, I couldn’t have said …

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The Cheap-Ass Guide to Online Content

January 14, 2011

Online marketers spend so much time creating new sites and working on new ideas, that oftentimes content becomes a major pain point for long term success. We all want content on our sites (for many obvious reasons), but many of us are concerned about investing a lot of money on this content. So, we need [...]

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Merchants – Don’t use Affiliates as Guinea Pigs

January 5, 2011

I’ve heard this more often than I care to admit from aspiring merchants. “I’m about ready to launch my site (or offer), and before I start spending money on traffic, I’ll just launch an affiliate program and work out the kinks“. Sure, I’m paraphrasing, but that’s basically what they’ve all said. Don’t work out the …

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What is an Affiliate Program?

December 31, 2010

I’ve been in Affiliate Marketing since late 1997, early 1998. The company I founded (and sold in 2005 to “Inuvo”) was the first In-House Affiliate Tracking and Management Solution for Merchants. Essentially, we helped merchants start and run their own Affiliate Programs. And it was very successful, too. Over 3,000 different Merchants started their Affiliate …

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Leveraging Your Content on Facebook (Part 1)

December 31, 2010

This is Part 1 of a multi-part series on implementing some basic ideas from The Content Buffet to create great Facebook content.

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